HUB Campaigns
HUB Campaigns on Prime Video are curated collections or themed groupings of content that showcase specific genres, events, or topics. These campaigns help viewers discover related content more easily by organizing movies and shows under dedicated landing pages or sections within the Prime Video interface.
2024 Elections
For the first time in Prime Video history, customers got to choose how they streamed free election coverage — a huge step in making news more accessible for the 2024 elections. I helped bring that vision to life with dynamic UI design, app + TV integrations, and smart placements that connected audiences across generations and political viewpoints.
I designed a full election hub with candidate spotlights and host Brian Williams, supported live coverage moments, and built post-event touchpoints that kept viewers engaged. The creative rolled out across multiple teams with high-impact visuals and custom experiences. I led the static and UI design work as part of an incredible cross-team push — delivering a first-ever news experience on Prime Video.
Valentine’s Day 2025
For Valentine’s Day 2025, Prime Video leaned into all the vibes — love, connection, nostalgia — creating moments that hit everything from romantic nights in to best-friend hangouts to feel-good solo stories. With cinematic flair and fan-favorite titles, Prime made every Valentine’s moment feel a little more magical.
The creative centered around dynamic paper hearts — part origami, part cut-out — giving everything a warm, handmade, personal touch.
I led the creative vision board for the campaign, shaping the look, feel, and emotional tone. From guiding cross-functional teams and agency partners through rounds of feedback to pitching concepts to leadership, I kept the momentum sharp and the creative focused. The final result: a playful, nostalgic, beautifully cohesive campaign that elevated the customer journey and boosted engagement all season long.
