HUB Campaigns
HUB Campaigns on Prime Video are curated collections or themed groupings of content that showcase specific genres, events, or topics. These campaigns help viewers discover related content more easily by organizing movies and shows under dedicated landing pages or sections within the Prime Video interface.
2024 Elections
For the first time in Prime Video history, customers can choose how they stream free election coverage—ushering in a new era of accessible news for the 2024 elections. I’m proud to have brought this vision to life through dynamic UI design, app and TV integrations, and innovative placements that bridge generations and political perspectives.
From designing a dedicated hub featuring candidate spotlights and host Brian Williams to supporting live coverage and post-event engagement, the creative extended across multiple units with high-impact visuals and tailored experiences. I led the static and UI design components as part of a collaborative team effort—delivering a first-of-its-kind news experience for Prime Video customers.
Valentine’s Day 2025
For Valentine’s Day 2025, Prime Video celebrates the magic of love, connection, and nostalgia—bringing heartfelt stories to life across romantic date nights, friendships, and personal journeys. With cinematic charm and streaming favorites, Prime makes every Valentine’s moment feel unforgettable.
The creative shines with dynamic paper hearts—blending origami and cut-out styles—to evoke a warm, handmade feel that complements each offer with a personal touch.
I led the creative vision board for this campaign, aligning the visual and emotional tone with the broader project goals. From guiding cross-functional teams and agency partners through feedback phases to presenting key concepts to leadership, I ensured momentum stayed strong and focused on creative excellence. The result? A seamless execution that elevated the customer journey through playful nostalgia and meaningful design—resonating across audiences and driving engagement throughout the season.
