STRATEGIC
Branding
As a Creative Leader and Brand Strategist, I’ve shaped standout branding across arenas, apps, devices, and massive OOH/DOOH moments. These campaigns highlight the kind of creative vision, strategic thinking, and high-energy execution I bring to live content and experiences.
100+ streaming services on Prime Video
I led and launched Prime Video’s first-ever U.S. awareness campaign — spotlighting how easy it is to subscribe to 100+ channels right inside the platform. We put the power in customers’ hands, letting them build their own lineup with favorites like Max, P+, AMC, and more.
With tight teamwork and fast, creative problem-solving, we pulled this off at record speed — and delivered big results.
25th Anniversary mark
The Florida Panthers’ 25th anniversary logo was all about celebrating the team’s legacy — honoring the past, owning the present, and looking toward the future. Players wore it throughout the 2018–2019 season, and the design paid tribute to original owner Wayne Huizenga and longtime president Bill Torrey, who had passed earlier that year.
Getting to collaborate on this project was seriously an honor. The logo showed up everywhere — digital, broadcast, merch, events — and I even hand-painted it on canvas for the big unveiling, which was a huge proud-artist moment for me.
Panthers Uncaged
In the premiere of Panthers Uncaged, fans get a raw, behind-the-scenes look at the season — hearing straight from players and staff as they move from the pause into the postseason and beyond.
For the series logo, I pulled from the sport’s sleek, sharp energy — capturing the fast, dynamic movement of the players. And because the series was sponsored by Lexus, I worked in those clean, elegant automotive lines to symbolize a journey moving through and inside the shield.
Guy Harvey Ocean Foundation
I reimagined and curated the Guy Harvey Ocean Foundation’s primary and secondary logos to amplify their presence and strengthen their conservation mission. Built around bold, iconic pelagic fish, the refreshed identity captures the energy of the ocean and the Foundation’s unwavering commitment to protecting it. It’s a powerful, modernized look that brings their purpose front and center.
fla live arena
With a deep love for hockey and the NHL — and this arena sitting right in my hometown’s backyard — it was an honor to lead the creative push in rebranding the FLA Live Arena during its sponsorship transition. From shaping the name to building a logo system inspired by the arena’s architecture and the spirit of the Florida community, the rebrand became a bold, unifying moment. It brought new energy to the team, the brand, and the fans who call it home.
