AMAZON
Prime video & studios
I build creative, strategic visual campaigns that actually hit — blending design, storytelling, and data to grab attention and keep it. My work stretches across the business, focusing on strategy, inclusivity, and pushing innovation in the marketplace. From global launches to originals, events, and sports, I help lead the vision and direction across a ton of different spaces.
Teamwork is the engine behind everything — every project gets stronger through real collaboration and diverse perspectives. I’m deep in the static and UI world, but every campaign we deliver is bold, dynamic, and built to move.
Big-Picture Strategies
I lead creative direction for big, high-impact campaigns across the business — from static and AV to DOOH — managing our agency partners from early production all the way through launch and final delivery.
Everything I do thrives on collaboration. Our projects come to life because every team member brings something different to the table. My lane is primarily static, AI and UI, but every campaign I touch is built with a bold, multi-layered approach that moves, reacts, and resonates.
My work spans everything from crafting curated content for responsive UI systems to steering live-event moments, always balancing big-picture vision with deep-dive strategy to elevate the full customer journey.
And on top of that, I’m one of the team’s go-to leads for all things AI — from education and task-force rollouts to real implementation that pushes our creative and workflows forward.
